Francisco Valenzuela Barrera

I'm truly passionate about developing ideas for a wide range of clients, from global names to small-scale projects, all in pursuit of creative solutions. I am continuously striving to push boundaries and create work that is not only innovative but also genuinely purposeful.

Throughout my career, I have had the privilege of working in three different countries and with exceptional agencies such as DDB Chile, Circus Grey Peru, The Martin Agency New York, and McCann New York.

In 2016, I was recognized by Grey Worldwide as one of the network's Creative Stars, the only one selected from LATAM. During the same year, alongside my talented team, we catapulted from the 24th to the 4th position in the Grey Global Creative Ranking. Additionally, in 2017, we achieved an unparalleled feat in Peruvian advertising history by securing the largest Cannes Lions win.

Joining McCann New York in 2017 marked a significant milestone in my career. I contributed to the development of groundbreaking campaigns, including the biggest global Nespresso campaign to date and the impactful Covid-19 Mucinex initiative, aiding America's fight against the pandemic. These efforts were duly recognized, leading to the prestigious 2021 Grand Clio in the Health & Wellness category and the coveted title of Agency of the Year at the 2021 Clio Health Awards, 2021 London International Awards (LIA), and 2021 Creative Floor Awards. Moreover, I played a key role in the successful launch of the product innovation Mastercard - Touch Card, which garnered multiple accolades at the 2022-2023 Cannes Lions, 2023 The One Show, 2023 Art Directors Club (ADC), 2023 D&AD, 2023 Clio Awards, 2023 Andy Awards, 2023 London International Awards (LIA), and the Innovation Grand Prix at the 2023 Epica Awards.

Currently, as a Creative Director at BBH New York, I continue to channel my creativity into leading campaigns for brands such as Samsung, Google, Heineken, and Mattel.