Action Earth - The Big Data Takedown

Our files, photos and entire lives are backed-up in the cloud. But the cloud is not this clean, eco-conscious, ethereal place. It's a data farm that can actually take more energy to run than a medium-sized town.

The Big Data Takedown is a movement designed to destroy all of the unused and forgotten social media and e-mail accounts that are polluting the environment by the mere fact of being stored in the cloud, which is powered by servers, that are powered by refrigeration systems that pollute our world.