Hot Wheels - Brand Purpose
How far can kids go when they learn to embrace failure?
To launch Hot Wheels' "Challenge Accepted" campaign, we created a campaign unlike anything the brand has ever done before. This isn't a glossy toy commercial, this is a manifesto about the endless possibilities of where failure can take us.
Directed by acclaimed filmmaker and artist Jovan Todorović, via SMUGGLER, and captured by the Academy Award-nominated director of photography behind films such as Prometheus, Pirates of the Caribbean, and The Martian, Dariusz Wolski.
“Mattel's Hot Wheels unleashes cinematic ad about how kids learn from failure”
— AdAge
“Mattel’s Hot Wheels ignites ‘challenger spirit’ with cinematic ad”
— Marketing Dive
