Samsung Galaxy - Sharing Brings Us Together

The 2022 Samsung Galaxy global holiday campaign, Sharing Brings Us Together, tells the story of two young friends stuck at their parents’ stuffy holiday parties on either side of a street. Thanks to their Samsung devices, they find a powerful way to unite, illustrated by their respective houses literally breaking free from their foundations and huddling up. 

The spot was directed by Adam Berg, through SMUGGLER and the cinematography was made by Berg’s long-time collaborator, DP Linus Sandgren, (who won an Oscar for La La Land) gives the charming film a rich cinematic quality.

Screen Shot 2023-01-12 at 2.01.32 PM.png
Screen Shot 2023-01-12 at 2.00.26 PM.png
Screen Shot 2023-01-12 at 1.59.48 PM.png
Screen Shot 2023-01-12 at 2.00.35 PM.png

“The most likeable holiday ad”

— AdAge

Screen Shot 2023-01-12 at 1.59.02 PM.png
Screen Shot 2023-01-12 at 1.59.13 PM.png
Screen Shot 2023-01-12 at 1.59.33 PM.png
Screen Shot 2023-01-12 at 1.59.22 PM.png
Screen Shot 2023-01-12 at 1.59.58 PM.png
Screen Shot 2023-01-13 at 1.12.24 AM.png
Screen Shot 2023-01-12 at 2.00.06 PM.png
Screen Shot 2023-01-12 at 2.00.43 PM.png
Screen Shot 2023-01-12 at 5.58.33 PM.png
Screen Shot 2023-01-12 at 2.00.51 PM.png
Screen Shot 2023-01-12 at 2.00.58 PM.png
Screen Shot 2023-01-12 at 2.01.23 PM.png

“BBH USA’s new spot uses epic VFX to illustrate how opposing parties can come together due to the wonder of Samsung Galaxy’s Quick Share feature.”

— Shots

“The Magic of Sharing Brings Homes Together for Christmas in Samsung’s Festive Ad.”

— LBB Online

Previous

Nespresso - The Quest
Next

Mucinex - Covid-19