Vida Mujer - A Love Song Written By A Murderer

In the last four years, 482 women have been killed by their partners. In most cases a chilling pattern appears: Perpetrators apologize with sweet loving messages.

Vida Mujer invited Diego Dibos, one of the most important romantic songwriters of Peru, to participate in this idea. We gave him an apologize letter written by a man before he killed her wife and Diego created a beautiful romantic song that was a word by word transcription of the letter. It was launched as his new single in the radios, concerts but most importantly in his social media account where he has thousands of fans. When the song became famous he told a terrible truth about the lyrics and it started a nationwide discussion that became huge in the country.

“This seemingly lovely pop song is winning big at Cannes for hiding a terrible secret.”

— AdWeek

 

Revelation video

 
 

Music video

 

Awards & Recognitions

Cannes Lions


5 Gold / 2 Silver / 6 Shortlists

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